![wired Editor in Chief: Scott Dadich Executive Creative Director: Billy Sorrentino Deputy Creative Director: David Moretti | Creative director wired Editor in Chief: Scott Dadich Executive Creative Director: Billy Sorrentino Deputy Creative Director: David Moretti | Creative director](https://i.pinimg.com/originals/4f/84/1c/4f841cebcfb42fbb9d7887b4a559ec64.png)
wired Editor in Chief: Scott Dadich Executive Creative Director: Billy Sorrentino Deputy Creative Director: David Moretti | Creative director
![Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. : Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. :](https://external-preview.redd.it/mGHIhm--JilltcGcAbvfntnJ6t4M6C3zBo9kRlCjzsI.jpg?auto=webp&s=a6bccf3902aa68e200a7b724ecedcfee9a756034)
Polaroid, the struggling camera company, has hired a new creative director in hopes of returning the brand to its former glory. That hire just happens to be pop sensation Lady Gaga. :
![Singer Lady Gaga attends a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show runs Singer Lady Gaga attends a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show runs](https://c8.alamy.com/comp/2D18865/singer-lady-gaga-attends-a-media-event-where-she-was-announced-as-polaroid-creative-director-at-the-2010-international-consumer-electronics-show-ces-in-las-vegas-january-7-2010-the-show-runs-january-7-10-reutersmario-anzuoni-united-states-tags-business-entertainment-2D18865.jpg)
Singer Lady Gaga attends a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show runs
![Singer Lady Gaga arrives at a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show Singer Lady Gaga arrives at a media event where she was announced as Polaroid creative director at the 2010 International Consumer Electronics Show (CES) in Las Vegas January 7, 2010. The show](https://c8.alamy.com/comp/2D2AX7T/singer-lady-gaga-arrives-at-a-media-event-where-she-was-announced-as-polaroid-creative-director-at-the-2010-international-consumer-electronics-show-ces-in-las-vegas-january-7-2010-the-show-runs-from-january-7-to-10-reutersmario-anzuoni-united-states-tags-entertainment-business-sci-tech-2D2AX7T.jpg)